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People-first strategy

Foresight & Innovation

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  • Cultural insight understanding
    and mapping

  • Innovation platform development

  • Ideation & concept generation

  • Concept evaluation
    & optimisation

Target strategy

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  • Market sizing
    & segmentation

  • Target identification

  • Audience understanding
    & exploration

  • Customer experience
    & journey definition

  • Category growth drivers

Brand Strategy

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  • Opportunity definition and framing

  • Metric definition
    for brands to thrive

  • Positioning & CVP development

  • Brand architecture
    &     portfolio strategy

  • Brand & CX Tracking

Execution

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  • Pricing strategy

  • Comms platform development

  • Comms evaluation

  • Campaign tracking

  • Pack design & evaluation

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